Social Media nowadays has become a voice of businesses. It has not only proved to be a game-changer in the field of entrepreneurship but also provided us with a plethora of opportunities. No wonder social media marketing is considered one of the most powerful tools in the branding of your business. There is no doubt that it has become completely irresistible by the business owners because of the growth potential it holds for them.
Whether you have to effectively communicate with your audience, get lead generation, optimize your branding, increase your sales and conversions or any other thing that leads to the promotion of your business, social media is your solution to everything.
In order to use social media to its maximum potential, you need to understand every aspect that is related to the field. When it comes to learning something, no amount of knowledge seems enough, this is because there is an ocean of knowledge present in the world in the form of books which not only educates us but makes us better at the subject than others.
Social Media Marketing being a trending topic in the digital marketing world has inspired many experts in the area to pour their knowledge in the books and enlighten others who want to learn it. And that’s how this world got one of the greatest social media marketing books.
We have curated some of the best social media marketing books that is written by the experts of social media. All of these authors are successful in their respective fields and knows how to use social media to their benefit and they will also teach you the same. So what are you waiting, following is the list of best social media marketing books that you must read in 2020.
1. Hit Makers: The Science of Popularity in an Age of Distraction
Author Name: Derek Thompson
Publishing Year: 2017
As we all are aware that there are just two uses of social media, either you use them for getting famous or you use it as a distraction. It’s totally up to you. The book, Hit Makers is written by Derek Thompson who has a pretty interesting personality himself. He is a successful author, journalist, and also a well-known person on Twitter with a huge fan following. He is also a host of the podcast, Crazy Genius.
Derek Thompson has used his insight and expertise in writing this book and showed us some really fascinating facts about the content that gets popularized on social media platforms. The author has tried to determine the hidden psychology behind this and explained why we like what we like.
The author will teach you the influence of viral content on the general public and how you can use it to get popular on these platforms. He has also formulated the data science that proves how the concept of viral content is not a reality, in fact, a myth and how you can gain attention from the audience.
2. Everybody Writes
Author Name: Ann Handley
Publishing Year: 2014
The book by Ann Handley is based on the importance of writing for social media platforms. As we all are aware of the fact that content is the king, and one of the most famous forms of content is writing that is never going out of style. The author, Ann Handley is a famous marketing and social media expert, speaker, and best-selling author at Wall Street Journal.
The author holds an enormous following of advertisers and marketers for her bits of knowledge on content promoting procedures, which is evident in her book. ‘Everybody writes’ has underlined the significance of written content for social media platforms and how they are crucial for the promotion of your brand or product.
The book offers a reasonable guide on the best way to write content for your different social media platforms and also explained that how each platform needs a different type of content for growth . This book not only shows you the technique of promoting content on social media but also provides guide for marketing on the internet using other sources.
Apart from this, you will also get to know the art of storytelling and what are some of the best content creation tools that you can use to your benefit.
3. The Choice Factory: 25 Behavioural Biases That Influence What We Buy
Author Name: Richard Shotton
Publishing Year: 2018
Behavioural Science, that has very valuable significance in explaining why humans behave the way they do has provided us with a great scope of learning that how this information can be used for the benefit for your business and therefore we have brought you a book by a behavioral science expert, Richard Shotton.
In this book, named ‘The Choice Factory’, the author investigates how this science can be applied to influence our thinking process and our decision making. Social media is an amazing advertising instrument that assists advertisers with getting an inside of their customer’s everyday life.
Different social media platforms is a place where we can impact the purchasing behavior with ground-breaking content and promote it for our own benefit. Through this book, the author has explained to us the craftsmanship and study of human behavior analysis and its promoting potential. It centers around applying this technique from a financial matter perspective in branding and promotion.
4. Instagram Secrets: The Underground Playbook for Growing Your Following Fast, Driving Massive Traffic & Generating Predictable Profits
Author Name: Jeremy McGilvrey
Publishing Year: 2017
Instagram is undeniably one of the most important parts of social media marketing and it provides enormous potential for the entrepreneurs to promote their content. And this book by an award-winning marketing specialist, Jeremy McGilvrey will show you how! The author has a tremendous following on YouTube.
‘Instagram Secrets’ consists of genuine hacks to construct an enormous network on Instagram and also teaches you how you can use this platform for converting your followers into money. The author has explained the readers in a very detailed manner that how you can increase your followers in a short amount of time and direct them to your website.
Apart from this, he has also shared some secrets of this social media application and how you can utilize them for your benefit. The development of Instagram as a social media channel has been sensational throughout the most recent couple of years. With billions of users using the application every day it has great marketing potential and
The stage has in excess of a billion clients who sign into it every day. The platform provides us with various effective features, for example, newsfeed, stories, explore, IGTV, and advertisements. It is a perfect stage for advertisers and brands to associate with their clients and produce leads just as transformations.
5. Crushing It: How Great Entrepreneurs Build Their Business and Influence – and How You Can Too
Author Name: Gary Vaynerchuk
Publishing Year: 2018
Your journey to learn social media marketing is incomplete without Gary Vaynerchuk. Hailed as a legend in the social media marketing field, Gary Vaynerchuk lets his work speak about his knowledge, experience, and expertise on the matter. The multi-talented person who is an author, an entrepreneur and a speaker grew his $3 million into $60 million.
He did this by launching a wine TV series on YouTube and gained massive success with the help of it. If someone has done the best use of social media for building an empire, its Gary Vaynerchuk. He has also started a social media-focused digital agency. Apart from this, he is enormously famous of almost every social media platform with millions of followers.
Now that you have enough reasons to read his book, let’s learn what is it about. Smart readers would have already guessed by the extended title what the book is about but let us give you a little more insight. In this book, the author has shared his own personal experience of how you can use social media platforms to its full potential like he did.
The author explains the kind of scope that these platforms have to provide us and how the understanding of social media is crucial for success in the modern world. You will also get to know some innovative tips on social media strategies through this book.
6. Networking in the 21st Century- On LinkedIn: Creating Online Relationship and Opportunities
Author Name: David J.P. Fisher
Publishing Year: 2014
LinkedIn being one of the greatest social media platforms in the digital marketing field has its own significance. However, the platform itself holds a great scope for the marketers for their branding and promotion. But unlike Instagram, LinkedIn provides growth opportunities for a slightly different kind of content that is only associated with entrepreneurship, career, education, job, etc.
The book, Networking in the 21st Century is written by the author David J.P. Fisher who is an author, a coach, and a sales speaker. He has helped numerous brands to use digital media platforms for promotions. This book is his best-selling book that teaches us how we can build relationships with our audience in an offline manner.
It will show you the importance of LinkedIn and how it helps you to create opportunities in your business idea. The author believes that our effective communication with other is the first step to achieve success.
7. YouTube Growth Hacking
Author Name: Jeff Abston
Publishing Year: 2018
Video Marketing has seen substantial growth over the years and it has also had a great impact on traditional ways of marketing and promotions. When we say, Content is the King we also refer to the videos that we see every day and that continue to educate and entertain us through different channels and the most famous platform for that would be YouTube.
YouTube has over 2 billion active users per month and serves as a critical medium for social media marketing. YouTube also provides us with enormous massive outreach and it is one of the most trending options of promoting the content among digital marketers.
This book named ‘YouTube Growth Hacking’ by Jeff Abston is your guideline for learning YouTube marketing if you are just beginning in this field and also provides you with significant tips to optimize your channels and teach you how you can gain a maximum number of followers.
8. One Million Followers: How I Built a Massive Social Following in 30 Days
Author Name: Brendan Kane
Publishing Year: 2018
One of the most crucial aspects of social media marketing is gaining and maintaining followers. Your success on these platforms is measured by the number of followers. There is an art of gaining followers and as per the experts, this art is content and creativity. But no matter what you do this process is slow in the beginning and will pick up the pace gradually.
But, Brendan Kane, a digital marketing strategist, and a growth hacker will teach you that how you can gain a maximum number of followers in 30 days The author himself has one million followers on Instagram and is a growth expert for Fortune 500 companies, brands, and celebrities.
‘One Million Followers’ will teach you how you can have an impact in the digital marketing field on a personal level. As cleared by the title itself, in this book, the author has shared some valuable lessons on how you can build a massive social media following in just 30 days. And not the fake ones, but the authentic and dedicated followers who follow you for your content.
9. Building a Story Brand: Clarify Your Message So Customers Will Listen
Author Name: Donald Miller
Publishing Year: 2017
The New York Times Best-selling Author has provided us with yet another hit, ‘Building a Story Brand’. In this book, the American author, business owner and public speaker has shared his valuable insight on how you have to clarify your message in front of your audience to get their 100% response and the author has also made us understand the importance of storifying our message so that we can connect to the audience in a more effective manner’.
The art of storytelling is considered as the essence of social media. Therefore, if we gain expertise on this matter and earn to present our messages and content in a unique manner in front of the audience, then we could get an engaged base of followers who will remain committed to your page.
In ‘Building a Story Brand’, you will find seven universal elements of powerful stories and it reflects how we can simplify our content as well as our message in the form in which it is understandable by the audience.
10. The Social Media Marketing Workbook: How to Use Social Media for Business
Author Name: Jason McDonald
Publishing Year: 2015
Social Media Marketing is not just one concept but something that consists of a plethora of things that leads towards the branding and promotion of your business. It provides you with innumerable opportunities to get popular and also provided us with several tools that help us to do so.
The Social Media Marketing Workbook is written by Jason McDonald who is a digital marketing expert, meaning, he not only has expertise in social media marketing but also has experience in other aspects of online marketing such as Google AdWords, Search Engine Optimization. These tools are also important if you want to use social media to its full potential.
In this book, the author has used a pretty interesting approach in making us understand how social media marketing works. He has compared the platforms of social media with a party and you are the party throwers, now, as every party requires you to do a handful of tasks, similarly, in real life for marketing too, you will need a strategy to organize things.
Social Media platforms have proved itself as an ever-evolving channel for branding and promotion of your business. Since learning social media marketing is an ever-going process, you need to keep yourself updated with the latest information and learn about the strategies that prove to be successful for different platforms.
The main social media platforms with the most number of users are Facebook, Instagram, Twitter, LinkedIn, and Pinterest and each of these platforms requires a totally different kind of content to survive. Also, each of them requires different strategies for getting success on the application and have different algorithms.
The books that we mentioned in the list above are the books written by some of the best experts of social media marketing and digital marketing who themselves have used social media for achieving success and getting popular and have enough evidence to prove their achievements in their respective fields.
Refer to these social media marketing books for your best knowledge on the concept and also for keeping up with the trend of 2020. Do let us know in the comment section if you any other great book about social media marketing. Also, your questions and suggestions are also welcomed in the section below.